Most social media reports tell you what happened. We built one that tells you why.
A reel pulls two million views and barely a hundred comments. A store keeps its lifetime rating while the last ninety days quietly slide. A celebrity ad is remembered, and the brand behind it is not. The numbers were there all along. What they meant usually was not.
What we noticed when we looked closely
Neutral is how most tools score a furious complaint written in Hindi. Their dictionaries only speak English, so the anger simply does not register.
30 comments is where many tools stop reading. On a post with three hundred, the mood you are sold was guessed from a tenth of the room.
1 in 20 comments on one Reel we checked was a GIF. No words, so most tools file those people under silence. They were not silent. They were shouting in pictures.
Bots get counted as fans. On one post we read, about one comment in ten was automated. One spam line appeared eight times. Nobody had noticed.
What we believe
Four rules every report is held to.
Missing is never zero
When we cannot measure something, we tell you, and we tell you why. A blank dressed up as a zero is a finding nobody actually made.
Measured, not asserted
Every number traces back to something we actually read. When we are offering a judgement rather than a fact, we say so out loud.
Every language your customers write in
We read eleven Indian languages, and the mix of Hindi and English most people actually type. The half of your audience that does not write in English is not background noise.
The audience explains itself
You cannot follow every scene your brand wanders into. The comment section already does. Its slang, rivalries and inside jokes are the real context, and we read them so you do not have to.
Five tools, one question: why?
- Competitor Snapshot: Their posts, read. What worked, what quietly flopped, and why.
- Social Listening: Sentiment across your comments, and the reviews at every one of your stores.
- Store Reviews: Every outlet in a city, with the last ninety days scored on their own.
- Creator Valuation: What a post is worth before you negotiate, as an honest range.
- Competitive Ranking: Where you really place, metric by metric.
Who is behind it
Benchmark Socials is built by Inderr Raaj and Darren Andrade, for social media managers, agency account managers, brand teams, retail operators and talent managers who would rather know than guess.