Engagement Rate Calculator
Type in a post's likes and comments and the account's followers (or views, for YouTube). You get the engagement rate and how it compares with the published 2026 average for that platform. Nothing is saved or sent anywhere; the sums run in your browser.
The calculator needs JavaScript switched on.
How it works
Engagement rate is interactions divided by audience, times 100. Interactions are likes, comments, shares and saves. The audience depends on the platform, because the averages were measured that way:
Instagram, Facebook, TikTok and X: divide by followers. YouTube: divide by views.
Example: an Instagram post with 900 likes and 40 comments on an account with 50,000 followers has an engagement rate of (900 + 40) / 50,000 × 100 = 1.88%. The 2026 Instagram average for brand accounts is 0.45%, so that post is about four times the average.
We call a result "around average" when it is between half and one and a half times the published figure, "above average" above that and "below average" under it. That banding is our own reading, not part of the source data.
2026 averages used
- Instagram: 0.45% by followers (Published industry benchmarks, Q1-Q2 2026, brand accounts)
- Facebook: 0.13% by followers (Published industry benchmarks, Q2 2026, brand pages)
- TikTok: 2.7% by followers (Published industry benchmarks, Q1-Q2 2026, brand accounts)
- X (Twitter): 0.1% by followers (Published industry benchmarks, Q4 2025-Q2 2026, brand accounts)
- YouTube: 2.35% by views (Tubestats, median of 49,524 videos, October 2026)
Frequently asked questions
What is a good engagement rate on Instagram in 2026?
Published 2026 industry benchmarks put the average for brand accounts at 0.45% of followers per post. Anything above about 0.7% is clearly above average for a brand. Smaller creator accounts usually run higher than brand accounts, so compare like with like.
Why does YouTube use views instead of subscribers?
Most YouTube views come from people who are not subscribed, so dividing by subscribers gives misleading numbers. The YouTube benchmark we compare against (Tubestats, 49,524 videos) uses likes plus comments divided by views, so the calculator does the same.
Should I calculate engagement rate per post or per account?
Both are useful. Per post tells you which content worked. For an account, average the last 10 to 20 posts so one viral post does not distort the picture.
Why are YouTube rates so much higher than Instagram rates?
Because they are measured differently. YouTube's figure divides by views (people who actually watched), while Instagram's divides by all followers, most of whom never see a given post. Never compare rates calculated on different bases.